About us

About us

About us



We are the AZAG store.

A concept-store located in the Marais area of Paris:  9 rue François Miron 75004 Paris, France. Created in 1999 by stylist Viviane Lebecque and interior designer and architect, Pierre Azagury. We offer a large range of fashion and home accessories.

Thanks to our fans, we have been mentioned in several guides - the latest being published by Hachette 2016, "le guide des 111 boutiques absolument irrésistibles à Paris" (the guide of the 111 most irresistible stores in Paris)

Interview with Pierre Azagury

"As a child and then a teenager, I grew up listening to vinyls, up until they disappeared leaving music to CDs and playlists.

A couple of years ago, I rediscovered vinyls on a flea-market. I had a sort of revelation. Everything came back to me: the gestures, the ritual, the moment entirely dedicated to the vinyl, the focussed attention, the desire to look at the cover so often beautiful and evocative, to read the text and the lyrics. The desire to display the cover while listening to the record.

Suddenly, I realized how beautiful the covers were. Real posters, true works of art, each embodying its own music as well as being a living reflection of the listener. It made me think about the power of music when it comes to personal identity, togetherness and socializing. I wanted to design a holder to display vinyl records so that you can see them and use them at will.

Putting them together, you can create a true work of art with a specific visual universe, like a collage poster. The collage may revolve around a style of music, a time period, an idea or a theme, a visual style.. In any case, it can express your personality, your tastes and benchmarks. It will speak to everyone and start a conversation.

 It can bring life to your wall. You can change your record display depending on your mood and will as records can be switched on easily.

With the Vinyl waller, records are even more accessible than in a box or on a shelf. They can be displayed or removed with one's fingertips.

The holder is as minimalist as a discreet jewelry frame which leaves the entire room for the beauty of the gemstone. I wanted the relationship with the vinyl record to be the simplest, the most direct one, anchored in daily life, without frame or glass to interfere with the vinyl. I did not want it to feel like visiting the Mona Lisa painting in its sculpted golden frame or the latest gold record. The frame hides the rim of the covers and superimposes a superfluous graphic element. The frame idea is an old-fashioned and bourgeois reference that does really fit today's music. The glass creates a distance between the viewer and the record. It keeps the vinyl back into a sanitised space where the record is pinned down like a dead Beatle in an entomologist box."